People love rewards and discounts. Loyalty programs are the inspiration for my team (Cameron, Ruxy, Liesje and I) when we came up with BeeMe last year. We wanted to help small businesses get customers and buzz. It seems that after one year I am still enthusiastic about the idea of helping small business with the technology.

My task for this weekend was to think about possible directions for my thesis project at NYU ITP. I went to the Mt. Snow with fellow ITPers, and spent some time in a ridiculously quiet environment, thinking about my curiosity and passion. The more I thought about my interests, the closer I got to the heart of BeeMe. Shop, rewards, small stores, customers… I just could not get away from BeeMe. That told me something. Read more